Funko Pop Hollywood HQ Exclusive 2019 Ad Icon Tony The Tiger Pre-Order New Rare

Funko Pop Hollywood HQ Exclusive 2019 Ad Icon Tony The Tiger Pre-Order New Rare

Funko Pop Hollywood HQ Exclusive 2019 Ad Icon Tony The Tiger Pre-Order New Rare

Funko Pop Hollywood HQ Exclusive 2019 Ad Icon Tony The Tiger Pre-Order New Rare: https://ebay.to/2XiJQF8

In 1951, Eugene Kolkey, an accomplished graphic artist, and Leo Burnett art director Edward Kern sketched a character for a contest to become the official mascot of a Kellogg's brand-new breakfast cereal. Kolkey designed a tiger named Tony (named after an ad man at Leo Burnett—Raymond Anthony Wells^[1]) and selected Martin Provensen for the finished artwork. Tony competed against three other potential mascots for the public's affection: Katy the Kangaroo (originated by Robert Dulaney in the early fifties), Elmo the Elephant, and Newt the Gnu.^[2] Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr. Tony the Tiger would eventually become a cereal icon. The final Tony the Tiger design came from a group of former Disney animators known as Quartet Films, which also designed The Jolly Green Giant, Snap Crackle Pop, the Hamms Beer Bear, and the Baltimore Orioles mascot, among others. Stan Walsh, Art Babbitt, Arnold Gillesspie, and Michael Lah were the artists/filmmakers that formed the Quartet Films of Hollywood.^[3]

A recognizable and distinct voice was needed for the Tony the Tiger character. Initially, he was voiced by Dallas McKennon, but shortly after the initial Sugar Frosted Flakes advertisements aired, McKennon was replaced by Thurl Ravenscroft, who spent the next five decades providing the characteristic deep bass voice associated with the character, notably the familiar "They're grrrrreat!" catchphrase. John E. Matthews came up with this phrase while working as copywriter for Leo Burnett. Ravenscroft spoke to an interviewer of injecting his personality into Tony: "I made Tony a person. For me, Tony was real. I made him become a human being and that affected the animation and everything."^[4]

In 1958, Tony appeared on Kellogg cereal boxes with Hanna-Barbera characters such as Huckleberry Hound and Snagglepuss.

Tony began to be humanized in the 1970s; he was given an Italian-American nationality and consumers were briefly introduced to more of Tony's family including Mama Tony, Mrs. Tony, and a daughter, Antoinette.^[5] Tony was a popular figure among the young Italian-American population and it showed in 1974, where he was deemed "Tiger of the Year" in an advertising theme taken from the Chinese Lunar Calendar. The advertising theme declared, "This is the Year of the Tiger and Tony is the Tiger of the Year." Later that year, Tony graced the covers of Italian GQ and Panorama. In addition to Tony's success, during this decade, son Tony Jr. was even given his own short-lived cereal in 1975, Frosted Rice. Provensen's original art design for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast—he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports Stars in My Pocket (see Monster in My Pocket). Tony the Tiger was never limited to American cereal boxes, appearing on Kellogg's European brand cereal boxes.